Bigmama Didn't Shop At Woolworth's by Sunny Nash

Sunny Nash

Free book publicity and author promotion can be derived at book festivals.

Use your web presence and write regular web content to build a target audience and a list of free book publicity and writing resources to get you invited to book events.

The article Book Festivals Promote Authors, will illustrate how to use book festivals, book signings and other book events to market yourself as an author, the model I use to sell my book, Bigmama Didn’t Shop At Woolworth’s (Texas A&M University Press).

You can easily use my book festival model to establish your credibility on the book festival circuit. Use all of your tools–free book publicity sites, web presence, social media book marketing, blogs, websites  and book festivals. Do not be shy about talking yourself up when it comes to proposals for invitations. It is not bragging to say that you and your book have been honored or recognized.

In marketing your book, talk about all of the recognition, honors and reviews your book has achieved. Write press releases about your recognition. Give people who are browsing the web something to find when they key in your name. Establish a free website to advertise your book and to place published reviews, print, Internet and broadcast news coverage, letters from fans and other topics that relate to your book. I am in the process of starting a blog specifically for my book so that I can post the things I just mentioned and to announce the release of my next book, which will benefit from the reputation of my previous book. It is important to link and promote these websites and blogs to get maximum web presence from the work you put into them.

One significant designation my book has acquired is being chosen by the international publishing organization, the Association of American University Presses (AAUP), as essential for understanding U.S. race relations. According to its website, “AAUP member presses represent a major force in American intellectual and cultural life. Through their publications, university presses have considerable influence on the direction of scholarly research, the content of higher education, and an impact on policymaking in the United States. Leaders in the world of scholarly publishing, AAUP members make possible the advancement of knowledge and its dissemination to virtually every part of the globe.” This AAUP honor has resulted in my being recognized as a leading author on race relations in America.

Rosa Parks - Booking Photo, Montgomery Bus Boycott

Rosa Parks

I have established several blogs, including Sunny Nash – Race Relations in America, where I write on a variety of related topics dealing with the history of U.S. race relations and civil rights.

In this blog, I use my book, Bigmama Didn’t Shop At Woolworth’s, to write on race relations–past and present–giving me the latitude to comment on subjects ranging from slavery, the Civil War, Jim Crow in Early Hollywood, Rosa Parks, the Montgomery Bus Boycott, Dr. Martin Luther King, Jr., the Woolworth Sit-ins and other elements of the Civil Rights Movement of the 1960s to education and the modern Tea Party Movement. 

List of Sunny Nash Race Relations Blogger Posts

In other blogs, I show authors how to use social media and free online book publicity and author promotion to get readers interested in their books, public speaking events and book  festivals in which they may be participating. These are tools that you can also employ in your book marketing.

You’ve gone through the process of writing a book.

Now that your book is published, you have to market the book if you want to sell it or get the advantages of being a publshed author. Those advantages include:

  • Book Sales
  • Invitations to Book Festivals
  • Media Interviews
  • Expert Credibility
  • Speaking Engagements
  • Editorial Consulting Contracts

Authors are using all of their marketing tools–free book publicity sites, web presence, web content, social media book marketing and book festivals–and discovering new ones as we speak. Find effective ways that you can sell your book and yourself as an author. And do not forget about television interviews that can be archived on Youtube and other video services. 

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© 2011 Sunny Nash. All Rights Reserved Worldwide.

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